HOW TO BE SENSITIVE
There are several ways to open your eyes to business opportunities around you. I will just mention two:
First, listen to people’s complaints. This is the best way to know what bothers people in society. Fortunately, we live in a country where people spend too much time complaining but do little or nothing to provide solutions. One of the things I enjoy when I travel in public vehicles is the analysis of Nigerian problems by the “experts.” If you have a sensitive mind, there are invaluable business ideas that you can get from there.
Second, look out for what your competitors or people in your industry are doing. Copying is not a sin in business, provided you can customize it to favour you. For an already existing business, design thinking process can be an invaluable tool to reinvent the wheel of your business through innovation.
Join us in the next part of the series, as we look at another thing that makes a successful entrepreneur.
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